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How to start a small business in 2023

Updated: Mar 27

#Smallbusiness #Entrepreneur #Entrepreneurship #ArtisanPreneurConsulting


Hey there! You might have noticed that the economy has been going through some pretty crazy ups and downs lately. Between the pandemic, changing technology, and who knows what else, predicting what will happen next can be tough. That's where starting a small business comes in! What's in this blog?


In the past few years, more people have realized that they don't want to rely on traditional jobs for financial stability. Instead, they're turning to entrepreneurship as a way to take control of their own income and future. And with advancements in technology making it easier to start and run a business, it's become more accessible than ever before. So if you're considering starting a small business, there's no better time than now!


Alright, let's get down to the nitty-gritty of starting a small business in 2023. First things first, you gotta figure out what type of business you want to start. And not just any business - you need to find a problem to solve.


Think about what issues or challenges people face in their everyday lives. There may be a gap in the market that you've noticed, or you have a unique idea you're passionate about. Whatever it is, make sure it's something that you're truly invested in and can see yourself working on for a long time.


Once you've identified the problem you want to solve, it's time to do some market research. Figure out who your target audience is and what their needs are. Look at the competition and see what they're doing - but also try to find what sets your idea apart. After all, you don't want to just copy everyone else's work - you want to offer something fresh and unique.


It may take some time and effort to hone in on your niche, but trust me - it's worth it. When you can clearly articulate what problem your business solves, you'll be better equipped to market and sell your product or service to the people who need it most.


Let's talk about market research and identifying your target audience. This might sound a bit daunting, but trust me - it's crucial for the success of your small business.


So what is market research, exactly? Basically, it's all about gathering information on your potential customers and your competition. You want to understand who your target audience is, what they're looking for, and how you can best reach them.


One of the best ways to start is by creating a customer persona - a fictional representation of your ideal customer. Think about their age, gender, income level, interests, and so on. This will help you tailor your marketing and messaging to better resonate with them.


Next, you want to do some research on your competition. Look at other businesses in your space and figure out what they're doing right - and what they could improve on. This will give you a better idea of what sets your business apart and how you can differentiate yourself.


There are a ton of resources out there to help you with market research, from online surveys to focus groups to good old-fashioned customer interviews. The key is to be open and curious - really listen to what your potential customers are saying, and use that feedback to shape your business strategy.


Remember, the more you know about your target audience, the better equipped you'll be to offer them a product or service that genuinely meets their needs. So don't skip this step - it'll pay off in the long run!


Alright, let's talk about the competition. No matter what kind of small business you're starting, chances are other businesses are already doing something similar. But don't let that discourage you - competition can actually be a good thing. It means there's a demand for what you're offering, and it gives you an opportunity to find your unique selling point (USP).


So how do you evaluate the competition and find your USP? Start by doing some research. Look at other businesses in your space and figure out what they're doing well and what they could improve on. This will give you a better idea of what the market looks like and where there might be gaps you can fill.


Next, think about what sets your business apart. What makes you different from the competition? Maybe you offer a better price or a higher quality product. You may have a more personal touch or a unique brand voice. Whatever it is, make sure it's something that resonates with your target audience.


One helpful exercise is to create a SWOT analysis - that stands for Strengths, Weaknesses, Opportunities, and Threats. Consider what your business does well (Strengths), where it could improve (Weaknesses), and potential opportunities and threats in the market. This will help you identify where your USP lies and how you can leverage it to stand out.


Remember, your USP doesn't have to be something huge or revolutionary - it just has to speak to your target audience and set you apart from the competition. So don't be afraid to get creative, and really think about what makes your business unique.

The next step will be choosing the proper legal structure for your business. This choice can have a big impact on things like taxes, liability, and ownership. Here are some of the most common options:



Sole proprietorship It is the simplest and most common form of business ownership. As a sole proprietor, you and your business are considered one and the same for tax and legal purposes.


Partnership A partnership is similar to a sole proprietorship but with two or more owners. There are a few different types of partnerships, including general and limited partnerships.


Limited liability company (LLC) An LLC is a type of business that combines the liability protection of a corporation with the tax benefits of a partnership or sole proprietorship.


Corporation A corporation is a separate legal entity from its owners. This means the business can own property, enter into contracts, and be sued - all separate from the owner's personal finances.


So how do you choose which legal structure is right for your business? There are a ton of factors to consider, from the size of your business to your personal financial situation. It's a good idea to consult with a lawyer or accountant to make sure you're making the best decision for your specific needs.


Remember, the legal structure you choose can have a significant impact on the future of your business. So take the time to do your research and make an informed decision.


When starting a small business, it's easy to get caught up in the day-to-day tasks and forget the big picture. But having clear goals and objectives can help keep you focused and motivated.


So what exactly do we mean by goals and objectives? Goals are the overarching, long-term achievements you want to reach with your business. Objectives are the specific, measurable steps you'll take to reach those goals.


For example, let's say your goal is to become your city's go-to provider of eco-friendly cleaning products. Your objectives might include things like:

  • Launch a website and online store within the next six months

  • Attend at least two local farmer's markets per month to sell products and promote the brand

  • Partner with three local businesses to offer wholesale discounts and expand the customer base


When defining your goals and objectives, make sure they're SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This will help you stay on track and measure your progress over time.


Remember, your goals and objectives should be aligned with your overall business strategy and values. They should inspire you and keep you motivated on tough days. So take some time to really think about what you want to achieve with your business and what steps you need to take to get there. You've got this!

After defining the problem you will solve, discovering your target audience and your USP, choosing the proper legal structure, and defining your goals and objectives, it’s time to create a financial plan. Creating a financial plan involves figuring out how much money you'll need to start and run your business and where that money will come from.


Start by listing all the expenses you'll incur when starting your business, from equipment and supplies to rent and marketing. Then, estimate how much revenue you'll need to bring in to cover those costs and turn a profit.


Next, think about your funding sources. There are a ton of options out there, from traditional bank loans to crowdfunding campaigns to bootstrapping (using your own savings to finance the business).


It's important to weigh each option's pros and cons and ensure you're choosing the one that's best for your specific needs. For example, a bank loan might offer more stability but come with higher interest rates, while a crowdfunding campaign might be riskier but offer more potential rewards.


Remember, you don't have to go it alone when it comes to funding your business. There are a ton of resources out there, from Small Business Administration loans to grants from nonprofit organizations. It's worth taking the time to research your options and find the best fit for your business.

So take a deep breath, grab a cup of coffee (or tea, or whatever your beverage of choice may be), and get to work on this first part of your plan. With a little bit of planning and some creativity, you'll be on your way to starting a successful small business in no time.


Do you want to know more about taking your business to the next level?

Of course, you do! That’s why I'll write more articles on this topic.


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